Bring Love Home - Alibaba 2018 Chinese New Year

We were contacted by Alibaba in late 2017, our project was to make a video to stimulate Taobao buyer motivations. Jia HE Production has identified homesickness as one of the main reasons that influences buyer's motivation. So, we used this as a storyline to make this video. 


Jia HE Production used a lot of Chinese elements when making a video for Alibaba. We created an authentic atmosphere of the Chinese New Year with every detail (from site decoration to plot setting) to present a warm video touching every Chinese person in Australia.


Alibaba - Chinese New Year 2018