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Bring Love Home - Alibaba 2018 Chinese New Year
We were contacted by Alibaba in late 2017, our project was to make a video to stimulate Taobao buyer motivations. Jia HE Production has identified homesickness as one of the main reasons that influences buyer's motivation. So, we used this as a storyline to make this video.
Jia HE Production used a lot of Chinese elements when making a video for Alibaba. We created an authentic atmosphere of the Chinese New Year with every detail (from site decoration to plot setting) to present a warm video touching every Chinese person in Australia.
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