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From this week, the so-called strictest rule for recycling has been implemented in Shanghai. From this historic moment, the words your parents use to diss you turn from “you were picked from a bin” to “you were picked from a liquid rubbish bin”.
From this week, the so-called strictest recycling has been implemented in Shanghai. From this historic moment, the words your parents use to diss you turn from “you were picked from a bin” to “you were picked from a liquid rubbish bin”.
The wastes in Australia can also be mainly classified into four types. However, there is always an impassable bridge between recyclable and unrecyclable wastes, making people confused. A paper box with a plastic film and a piece of newspaper stained with food waste have all turned into unrecyclable wastes.
Except the difficulty in classification, the attention should be paid to the time taking rubbish in each community. Only pulling the rubbish bins out in the regulated time, can you get rid of the rubbish completely. Otherwise, you have to wait for the next time.
The complex classification system has confused many local people, so it becomes more difficult to Chinese who are not used to the classification.
However, sorting by the utilization values, the influences on environment and the current treatment methods can maximize the utilization of rubbish and reduce the influences on the environment.
Thus, Jia HE Production tries to draw attention from the public to the waste classification by shooting a public service announcement. In this dozens-of-second long video, the process of recycling haunted you through simple color identification and repeated behavior.
Jia HE Production hopes to help everyone realize that waste classification is complex but to those who care it is only a lift of finger to make a better world.
This time, Jia HE Production shot a series of public service announcements at out own cost as we want to give feedback to our new and old friends. The video about waste classification we released this time is only a pilot film. In the near future, we will release more public service announcements in different themes. At present, all these videos are being produced intensely.
The power of public service announcement is often unconscious. Jia HE Production hopes to show the power with the camera. To Jia HE Production, camera is a window presenting the warmth of the world.